Use this free UGC rate calculator to estimate how much to charge for user-generated content based on experience, number of videos, usage rights, and raw footage.
UGC Rate Calculator
How much should you charge for UGC?UGC pricing depends on your experience, deliverables, usage rights, niche, turnaround time, and whether the brand wants raw footage or paid ad usage. Beginner creators may charge lower rates, while experienced UGC creators can charge more for strategy, editing, hooks, usage rights, and performance-focused content.If a brand wants to use your video in paid ads, your rate should usually be higher because the content is being used commercially to generate sales.
What is a good beginner UGC rate?A beginner UGC creator may start from around £75 to £150 per video, depending on quality, niche, and deliverables.Should I charge extra for paid usage rights?Yes. Paid usage rights should increase your price because the brand is using your content for advertising.Should I charge extra for raw footage?Yes. Raw footage gives the brand more creative control, so it should usually be charged as an add-on.